In April of 2009, Hungry Fish Media began building Force Factor. Force Factor was a newcomer to the nutritional supplement industry, focusing on pre-workout products for male athletes and gym goers. Hungry Fish Media, using in-house ad purchasing strategies, ad testing and optimization, along with our in-house graphic design team, designed ad campaigns to target the exact demographics that Force Factor sought.

By January of 2010, 8 months later, Force Factor had achieved widespread brand recognition, acquired thousands of direct to consumer customers, and reached national distribution in General Nutrition Center (GNC) retail stores. Force Factor was the number one selling pre-workout product on GNC.com just 8 months after launching through Hungry Fish Media's Brand Incubation Model. Force Factor has since acquired thousands more customers to date, launched five additional products and been awarded the GNC's Rising Star of 2009 award.